Social Media – Do’s and Don’ts

Narinder Sharma

In today’s digital age, social media plays a significant role in our personal and professional lives. While social media can be a powerful tool for building your personal brand and connecting with others, it can also be a liability if used improperly. This article will advise potential job applicants, candidates, and employees on social media dos and don’ts.


Do: Keep your profile professional

When it comes to social media, your profile is often the first impression others will have of you. Make sure your profile is professional and reflects your personal brand. Use a professional profile picture, and keep your bio and other information up-to-date and relevant to your professional goals.


Don’t: Post inappropriate content.

Posting inappropriate content on social media can damage your personal brand and harm your chances of getting hired or advancing in your career. Avoid posting anything that could be considered offensive, discriminatory, or controversial. This includes political or religious views, photos of alcohol or drug use, or anything considered unprofessional.


Do: Use social media to network.

Social media can be a powerful tool for networking and building connections with others in your industry. Use LinkedIn and other professional networks to connect with colleagues, industry leaders, and potential employers. Share relevant content and participate in online discussions to establish yourself as a thought leader in your field.


Don’t: Overshare personal information.

While social media can be a great way to connect with friends and family, it’s important to be cautious about oversharing personal information. Avoid sharing information about your home address, phone number, or other sensitive information. Also, be careful about sharing details about your personal life that could be considered unprofessional or inappropriate.


Do: Be respectful and professional.

Social media is a public platform, and your actions and words can have real-world consequences. Be respectful and professional in your online interactions, including comments and messages. Avoid engaging in arguments or confrontations, and always think before you post.


Don’t: Ignore your privacy settings.

Social media privacy settings can be a powerful tool for controlling who can see your content and personal information. Ensure you understand how to use privacy settings on each platform, and regularly review and update your settings to ensure your information is protected. 


Building your Personal Brand:

When it comes to personal brand building on social media, there are some specific dos and don’ts to keep in mind. remember additional tips to help you build a strong personal brand on social media:


Do: Post regularly 

Regularly posting is a key part of building your brand on social media. Share relevant content, including industry news, insights, and your thoughts and opinions. Aim to post at least a few times a week, but don’t post so much that you overwhelm your followers.


Don’t: Be too self-promotional

While promoting yourself and your accomplishments on social media, it’s also important to strike a balance. Avoid constantly promoting yourself or your services, as this can come across as self-centred and turn off your followers. Instead, aim to provide value to your followers by sharing useful information and insights.


Do: Engage with others

Engaging with others on social media is a great way to build relationships and establish yourself as a thought leader in your field. Respond to comments and messages, and participate in relevant discussions and Twitter chats. This can help you build a strong following and increase your visibility.


Don’t: Post anything that could damage your reputation

When building your personal brand on social media, it’s important to be mindful of the content you post. Avoid posting anything that could be considered offensive, controversial, or unprofessional. This includes inappropriate jokes, offensive language, or anything considered discriminatory or inflammatory.


Do: Use hashtags

Using hashtags is a great way to increase your visibility and reach a wider audience on social media. Use relevant hashtags for your industry and content, and consider creating your own branded hashtag to help build your personal brand.


Don’t: Ignore negative feedback.

No matter how careful you are on social media, there’s always a chance that someone may post negative feedback or criticism. It’s important to address this feedback professionally and respectfully and use it to improve your brand.


Social media can also be a powerful tool for job seekers seeking their dream job or role. By building a strong personal brand on social media, you can increase your visibility and make connections with other professionals in your field. This can lead to networking opportunities, job leads, and even direct job offers. Many companies and recruiters use social media to find and vet potential candidates. By maintaining a strong, professional presence on social media, you can increase your chances of being noticed by recruiters and potentially land your dream job. Building a strong personal brand on social media takes time and effort but can pay off significantly. You can build a strong personal brand and advance in your career by posting regularly, engaging with others, using relevant hashtags, and avoiding anything damaging your reputation.


Platforms like LinkedIn, in particular, are designed specifically for professional networking and job searching. You can increase your chances of finding your dream job by building a strong profile, engaging with others in your industry, and leveraging LinkedIn’s job search tools. In summary, social media can be a valuable tool for job seekers looking to build their personal brand and find their dream job. By following the dos and don’ts outlined in this article, you can build a strong, professional presence on social media and increase your chances of success in your career.However, it’s important to be cautious and mindful about your social media use, especially regarding your professional reputation. By keeping your profile professional, avoiding inappropriate content, using social media to network, being respectful and professional, and protecting your privacy, you can use social media to your advantage and advance your career.